Puto Festival in Calasiao

Puto Festival CalasiaoThe Puto Festival is an annual event that celebrates a native delicacy known by its famous name as Puto. This delicacy of white rice cake found in the municipality of Calasiao in the central area of Pangasinan found its monicker as the “white gold” of the municipality which it is famous for throughout the country. Puto Festival saw its first celebration in December of 2002. Nonetheless, the fruition of this idea was ignited by the desire promote the puto industry as well as help puto manufacturers advertise their product and thrive in their business. Though the initial celebration somehow made its way to be recognized, It did not create much impact on the public and the festival suddenly disappeared. It was of the opinion of some that the celebration was premature. It was untimely that the public was not yet ready for the occasion. However, people clamored for the celebration and waited Continue reading

Talaba Festival in Alaminos

OysterThe Talaba Festival is held every March in Alaminos City, Pangasinan. The talaba, or oyster in English, is one of the gems of seafood cooking in many of the city’s households, especially those near the sea. A festival is held in celebration of its succulent taste that grace many dishes, casual and exotic alike. People can be found cheering the contestants in an oyster-shucking contest or licking their lips at the floating aroma and creative presentations of various delectable dishes entered in a cooking showdown or maybe do more than just watching and just tucking in to an oyster feast in one of the local dining houses, which often give generous extras during the celebration. Continue reading

The Sambal Culture

Mango Festival Iba ZambalesThe Sambal occupy the northwestern flank of the Zambales Mountain ranges and the western tip of Pangasinan. The recognized dialect groups are: (1) Botolan, (2) Tina, and (3) Bolinao. The Sambal population in Pangasinan number some 29,795 while in Zambales there are some 89,010 (NSO 1980). Nationally, there are 118,805 (NSO 1980).

From linguistic studies, it appears that the Sambal language is closest to a variety of Tagalog known as “Sinaunang Tagalog” which is spoken in Tanay, Rizal. This has been interpreted to mean that the Sambal-speaking peoples were originally living about the Tanay, Rizal area and started moving northward as the Austronesian Tagalog from Continue reading

The Pangasinan Culture

Tuyo FishThe Pangasinan (Panggalatok, Pangasinense) live in the peninsula projecting west into the South China Sea just north of the Zambales mountain ranges. The densest areas are in San Carlos City (117,850), Dagupan City (101,131), and Malasique (79,808). The national population is some 1,159,176 (NSO 1990).

Made fertile by the Agno river and its tributaries streaming down from the southern end of the Cordillera mountain ranges, the area is lush with vegetation and agricultural production. To the west, at the tip of the peninsula are the Bolinao, a Sambal-related people; to the south are the Sambals. Continue reading

Hundred Islands Festival in Alaminos

Hundred Islands Festival AlaminosThe Hundred Islands Festival is the most anticipated and largest crowd-drawer event in Alaminos City. Lavish celebration marks the Hundred Islands Festival. Exhilaration rides the atmosphere with the string of athletic and challenging pursuits like sky diving competition, skills Olympics or island adventure race, inviting the thrill-seeking foreign and local tourists. Sighs of awe and approval can be heard as the best of aqua products and seafood cuisine enjoys center stage. Restaurants often let out the latest and most sumptuous menus during the festival. A trade fair also usually graces the occasion. Continue reading

Lingayen, Pangasinan

Lingayen GulfLingayen is the capital of Pangasinan province, and is located on the island of Luzon. During World War II, Lingayen was where the Allied armies landed during the Invasion of Lingayen Gulf. Its long beach served as runway for several attack planes.

The municipality got its name from a certain corpulent tamarind tree that grew at the present town plaza. The tree was exceptionally big, tall and spreading that the surrounding trees were just dwarfs in comparison. Passersby developed the habit of looking back and back again at this corpulent tree until it would vanish from their view. When they arrived Continue reading


BolinaoBolinao has a varied landscape even on the beach; on one part are sharp, rugged boulders where waves crash violently (be careful in this part), while in another is a smooth stretch of pure, cream-colored sand. It also has a 20-kilometer coral reef sprawl that’s home to king mackerel, trevally, and the endangered taklobo.

Patar is the quintessential Filipino beach where huts are arranged on the shore: seafood and beer abound. And of course, you’ll hear someone belting out the latest pop songs on the karaoke. Continue reading

Ilocos Region

Ilocos RegionRegion 1 or the Ilocos Region is composed of four provinces and a city—Ilocos Norte, Ilocos Sur, La Union, Pangasinan, and Dagupan City. Majority of the population speaks Ilocano, the third largest spoken language in the Philippines, although a significant number also speak Pangasinense.

The region has a coast and hilly ranges that are prone to typhoon in the wet months, but devastatingly hot during the dry season. This is the backdrop of Ilocano food. It’s salty due to the proximity to the sea. There is even an entire province named after asin (salt) in Pangasinan. Fish is preserved by drying, and of course, reduced into a paste or sauce by fermentation.

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Bolinao Branch Museum

Bolinao Branch MuseumThe Bolinao Branch Museum was initially an archaeological museum established following an archaeological excavation that yielded finds of cultural ‘ value. Through the support and assistance of the Bolinao city, which donated the lot for the construction of the building, the site was developed into a multi-disciplinary museum featuring natural history objects and ethnographic and archaeological materials collected from the neighboring towns in Pangasinan. Continue reading

Alaminos City, Pangasinan

Alaminos CityAlaminos is undeniably a growing trade, commercial and educational center of Western Pangasinan. Owing to its strategic location and with the presence of the world-famous Hundred Islands National Park, and with its abundant natural resources, the municipality is one of the growth centers in Region I. With such inherent strengths, traders and businessmen continue to come to Alaminos. Investments propelled the economic development of the town. Continue reading